JUNE 4TH.What is the strategy for a cyclable territory? It is the turn to learn about the success stories of our country. What places are managing to create authentic cycle tourism destinations and how they are doing it. A meeting with the consultants who support, have created or studied these proposals. After years of working on bicycle tourism proposals, it seems that there are key elements that are repeated: the importance of the routes, the network of itineraries, the existence of a managing entity that coordinates all the work and the participation of all the actors, the presence and active participation of local companies, the creation of tourism products and their marketing, the segmentation of the proposed offer, the effective communication of everything that is offered with the image and tone of communication appropriate to those defined segments.